Baddiebey will be starring in
H&M’s upcoming summer 2013 ad campaign.
The Beyonce for H&M campaign will feature
clothing and accessories from the retail giant and
will introduce her as “Beyonce as Mrs. Carter for H&M”,
a promotional tie in to her upcoming sold-out world tour
“The Mrs. Carter Show”. Her thoughts on working with H&M;
“I’ve always liked H&M’s focus on fun affordable fashion.
I really loved the concept we collaborated on to explore
the different emotions of women represented by…”
Read more of her thoughts about the campaign, here…