Rachel Zoe has joined ShoeDazzle as the online footwear specialist’s chief stylist. According to Women’s Wear Daily, Zoe’s involvement comes at a critical time for ShoeDazzle, where co-founder Brian Lee is trying to steady the ship after a rocky 2012 that saw him return as CEO upon the departure of short-lived CEO Bill Strauss, layoffs and an end to the subscription model it pioneered on the Web.
With Zoe, ShoeDazzle chief executive officer and co-founder Brian Lee is following the recipe he honed at ShoeDazzle with Kim Kardashian, The Honest Company with Jessica Alba and LegalZoom with Robert Shapiro of pairing a well-known personality with digital efforts.
“It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon,” said Lee. “I don’t think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.”
Natalie [aka Natles Nicole], everythingYNTK for VIBEVixen.com
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