Emilio Pucci Creates Rita Ora’s Tour Wardrobe

Posted by Natles on Jan 30, 2013

Emilio Pucci has designed the costumes for Rita Ora’s new tour, The Radioactive Tour. Creative director Peter Dundas worked closely with the singer to create a series of outfits to “perfectly echo her unique take on urban glamour”.

“I was thrilled to design the costumes for Rita’s ‘Radioactive Tour’, from the moment I met Rita we’ve had a great connection and doing something like this together felt like a natural progression,” said Dundas. “The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic.