Desperate to compete with the iPhone and Android, Blackberry has named Alicia Keys their Global Creative Director. She was brought on board to “lead an array of new business initiatives that will drive engagement with BlackBerry and perception of the brand,” according to the press release. Alicia spoke at the BlackBerry 10 launch event in New York City today where she said, “I was in a long-term relationship with BlackBerry and I started to notice some new hotter devices at the gym. I was playing the field. Now we’re back together.”
At the event, Alicia also unveiled BlackBerry’s “Keep Moving Project” that aims to engage users in exclusive content by writers, designers, musicians, filmmakers and athletes. Joining Keys as the first three partners in the project will be filmmaker Robert Rodriguez and author Neil Gaiman.
We will see if Alicia Keys‘ star power is enough for Blackberry to make a triumphant come back.
check out more pics from the Blackberry 10 launch event.
Natalie [aka Natles Nicole], everythingYNTK for VIBEVixen.com
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