Grammy Award winner Mya wears many hats. She sings, she dances, she can act and surprise….she designs clothes. Mya is collaborating with the African brand Koshie O. for their “The Koshie O. Woman” campaign which is an initiative using female celebrities to celebrate strong, confident and bold women who are able to juggle various day-to day tasks while staying fashionable and stylish. Nina Baksmaty, founder and Creative director of Koshie O. says, “The whole Koshie O. team is excited to be working with Mya. We absolutely love her talent and her fashion and we strongly believe that Koshie O. and Mya are going to create magic together.” Purchasing her designs is not only fashionable, but charitable as well because Mya will be donating a percentage of sales from her pieces to the global humanitarian agency Mercy Corps.
I got the chance to chat Mya up about designing her own collection with Koshie O. See what she had to say about her own personal style and her tips on how you can add some personal flavor to your wardrobe.
What made you want to get involved with Koshie O.?
Koshie O. is an echo of many of the globalizing currents that are simultaneously shaping Africa. I love that the brand possesses a unique mix of style and cultural references.
What has been your favorite part about designing your pieces?
Being that ”The Koshie O. Woman” campaign is a progressive initiative that celebrates strong, confident and bold women, alongside donating a portion of sales to such an incredible organization Mercy Corps. Knowing that something as simple as designing can affect the quality of lives in a positive way has been my favorite part.
We have watched you grow up practically in front of our eyes and watch your style evolve over time. Right now how would you describe your own style? What certain trends or looks are you into?
My style has always been representative of how I feel & what I’d like to project and that can be many things. So call me a melting pot. I love to play, mixing & matching glamour with edge, vintage with a touch of contemporary. For the past 2 summers, I’ve been in love with a touch of neon. It makes life feel much brighter & carefree.
What role did your musical influences play in designing your pieces for Koshie O.?
Musical influences are always present in everything I do. When going through fabrics & swatches, one of my favorites to listen to was Stephanie Mills “Home” such a powerful song and reflective of what every home should feel like. One of my most recent songs “Love is the Answer” and the intent behind it is also representative of the Koshie O movement.
I understand that you will be donating a percentage of the sales from your pieces to the global humanitarian agency Mercy Corps. Tell us why this organization is so important to you.
There are so many crisis affecting countries & families all over the world. Mercy Corps is an organization assisting affected areas hands on with urgency. Improving the lives of others, I find to be the true value in life itself and that’s why this organization is so important to me.
Finally, what advice would you give other women when it comes their own self image and finding their own style
I find that you don’t have to sacrifice your rent, mortgage or car note to be fly. One look or trend is not right for everyone. First, create your budget and what is safe to spend. If you want a one of a kind look, the secret is in making alterations, subtractions or additions to pieces that are sold on racks or outlets. You can find cool buttons, chains, fabric for scarves, etc in fabric stores and add your own personal flavor to something generic. Most importantly, define your beauty within for yourself and you will usually choose something to reflect your true essence no matter the occasion. In this case, you wear the clothes, the clothes won’t wear you.
This will be the first collection of Koshie O. where customized Koshie O. prints will be used on the fabrics. The line will be available for purchase in spring 2013. However, sample pieces will be available for shoppers starting in July.
Natles Nicole, everythingYNTK for VIBEVixen.com
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