The Burger King chicken wrap debacle starring Mary J. Blige in a 90’s leather jacket is still a fresh wound for thousands of the Queen of Hip-Hop Soul’s fans. Though the commercial was pulled from the air waves after numerous complaints, YouTube has forever immortalized the horrid television travesty, with millions of views and millions more to come.
Until now, MJB has remained relatively quiet about the commercial. But while dropping off the remix to “Why” at Hot 97, she sat down with Angie Martinez and the incident was one of many topics of conversation.
Here’s what the My Life crooner had to say:
“I just felt that there was no need for me to say anything, because everyone was running with it and running with it and just crucifying me and going crazy and going in,” she told Martinez. “I said it’s too much going on for me to try and stick my head out there and say anything, so I just pulled back and watched everyone and everything. And it’s just something that I thought would’ve been a branding opportunity, I went online to listen to the remix I did with Fat Joe and I’m looking for that. I’m looking for ‘Another Round,’ and all I could see is Burger King, and chicken, and buffoonery … and it just broke my heart.”
She proceeded to explain why this particular backlash was so painful for her and how it made her a stronger woman and artist by increasing her self-awareness.
“But the thing that hurt me is when people were just starting to say vicious negative things that had nothing to do with that,” Blige said. “And a lot of people what this did it exposed everyone and everything that was in my life and it showed me who my friends are. So many people reached out to me on the level of ‘we know what you were trying to do, we saw how it went terribly wrong’ when I wanted to just crawl under the bed.”
Though MJB can’t reverse the clock, she does recognize that this was a mistake, but life is moving forward for the queen.
“It was a mistake, you know when you look at it at the end of the day … you know because people look at it as a mistake. But I did it because I thought it was something that wouldn’t come out like that. It was sold to us that it would be shot in an iconic way, and it was going to be great. So I was looking for someone to have mercy on me, it was a learning experience. It hurt my feelings, it crushed me for like two days … but after those two days I got up and I kept going.”
Though MJB’s decision to sing about lettuce, chicken, and tortillas didn’t sit well with most of her fans, she is still a legend that deserves love, admiration, and the utmost respect! All of us are entitled to make mistakes; as long as we learn from them, it’s no harm, no foul. We still love you Mary!
Check out the full interview with Angie Martinez here!