Actress and TV personality LaLa Anthony has teamed up with longtime friend Loren Ridinger, senior vice president of Market America/SHOP.com and creator of the award-winning Motives® by Loren Ridinger® cosmetics line, to create Motives® for La La, a line of makeup uniquely-formulated for every shade of today’s modern woman. Motives for La La includes mineral base lipsticks, blushes, lip shines and more, and will be formally introduced next month at Market America’s 2012 World Conference at the American Airlines Arena in Miami, Florida. La La has brought her own unique style to the Motives line and with names like Red Carpet, Dreamer, Off Broadway, and Backstage it’s the perfect blend of runway and everyday.  She has also made it a point to emphasize colors and products for African American and Latina women, due to the lack of prominence many beauty lines place on ethnic markets.  For a couple weeks now LaLa has been hinting at this project and letting her fans know that big things are to come from her.  She is quickly conquering the media world and is now looking to be a big player in the beauty industry.

“Having my name on a cosmetics line has always been a dream, one I’m excited to share. Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably.”

Natles [aka Natalie Nicole], everythingYNTK for VIBEVixen.com

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