Jay-z welcomed his new daughter, Blue Ivy into the world Saturday and by Monday it is business as usual for the hip- hop mogul. Duracell brand and Powermat Technologies announced today that entrepreneur and 13 time Grammy award winning cultural icon Shawn “Jay-Z” Carter has signed a multi-year global agreement with the company as an investment partner. He will also be the face and voice of the Duracell Powermat JV.
Powermat Technologies believes that as a well-known trend-setter that helped redefine the music industry, Jay-Z is uniquely positioned to bring wireless power to the people. They are confident that his proven capability to mobilize and speak to a technology-savvy generation that lives and dies by their smartphones will enable Duracell Powermat to deliver the message that consumers need not forgo their richly mobile lifestyles because of insufficient battery power.
Jay-Z explains his reasoning behind the partnership:
“I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution. I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”
Natles [aka Natalie Nicole], everythingYNTK for VIBEVixen.com
Natles | @natnatles on twitter