President Obama is up for re-election and he has enlisted the help of the second [only to Oprah] most powerful woman in the world to help in with his campaign fundraising. Beyonce, along with her mother Tina Knowles in association with House of Deréon, have designed a custom t-shirt for President Obama’s campaign. The shirt will include phrases such as ”yes we can,” “words do inspire” and “transform a nation together,” randomly scattered across the front in different fonts. The current fundraiser, “Runway to Win“, is a sequel of sorts to a similar campaign in 2008 called “Runway to Change,” and the proceeds will go to the Obama Victory Fund. Pre-orders are being taken now and all the items are slated to go on sale online on February 7.
In addidition to the Knowles ladies there are others that are participating in “Runway to Win,” in which a number of celebrities and fashion icons are tapped to design T-shirts and other items for President Obama’s re-election campaign. Other celebrities that have jumped on board include, Diddy and hip-hip impresario Russell Simmons, others who’ve thrown in include First Lady Michelle Obama fave designer Jason Wu, as well as Rachel Roy, Narciso Rodriguez, Marc Jacobs, Diane Von Furstenberg, rag & bone, Altuzarra, Alexander Wang, Tory Burch and Tracy Reese. According to New York magazine, the effort was spearheaded by Vogue editor Anna Wintour, who wrangled a number of her friends and fashion world peers to design shirts, tote bags, scarves and bracelets for the Obama campaign.
Beyonce and Tina‘s shirts [as well as items from the other designers] are now available for pre-order on President Obama’s website.
Natles [aka Natalie Nicole], everythingYNTK for VIBEVixen.com
Natles | @natnatles on twitter