JustFab.com [Justfabulous], the membership retail site that chooses personalized shoppable looks for its users, has just named Kimora Lee Simmons as its new creative director and president.
Kimora has had many achievements in the fashion world with modeling, writing books, becoming a perfumista, a hit reality tv show, being the style editor of the Style network and of course creating her very own fashion line, Baby Phat. Even though Kimora parted ways with her clothing line a little over a year ago, she has shown no signs of stopping her “fabulosity” movement. Kimora’s new role will give people the opportunity to get her fabulous style advice and expertise.
In addition, Kimora is also an invester in JustFab.com which operates on a members-only business model, allowing customers each month to purchase its in-house brand of shoes, bags, sunglasses and denim for $39.95 an item with free shipping. The site, which launced in March 2010, has already had an insane amount of success with $3 million in monthly sales, and 2.5 million US membership that is gaining 300,000 to 400,000 new members a month. The company also has plans to launch their very own line of costume jewelry by October, and we can expect even more things to come now that Kimora is officially the HBIC.
Kimora is confidant and excited about her new role stating, “As President and Creative Director of Justfabulous I’ll be bringing the hottest runway trends and amazing fashion to our members. I want to make glamour accessible to every fashionista”
Natles [aka Natalie Nicole], everythingYNTK for VIBEVixen.com
Natles | @natnatles on twitter