Dr. Dre, will.i.am and More Attend Beats By Dre Pop-Up Shop in NYC
Posted by on Nov 3, 2011

Wednesday, November 2nd was a star-studded and jam-packed opening for the Beats By Dre store in SoHo. Dr. Dre, will.i.am of the Black Eyed Peas, Interscope Chairman Jimmy Iovine and a plethora of industry heavyweights were on hand to check out the first store of its kind for the Beats brand. The store will not only sell the popular headphones but also T-shirts and other Beats-related merchandise. It also gives customers the ability to try out the entire line of Beats, including the Solo, Studio, Pro and Wireless versions of the headphones. The decor was eclectic and even featured exclusive headphones through the space in display cases. The store was full of goodies as well and every attendee was given a free T-shirt, and if you were there right before they closed you got some of this yummy cake. Make sure you check the Beats by Dr. Dre pop-up store, located at 67 Greene St.  Just in time for the holiday, it will be open from Nov. 3 through Jan. 15.

Check out photos from the pop-up shop below…

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