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Simply Vera by Vera Wang for Kohl’s

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Photography: WWD

Have you shopped at Kohl’s before? I’ve heard of them but never shopped there, but be on the lookout b/c Kohl’s has caught on with the frenzy of designer collaborations and tapped Vera Wang to create a collection that launches the first week of September, Simply Vera by Vera Wang. The collaboration with Kohl’s includes apparel, jewelry, shoes, hosiery, intimates, belts, handbags, home and, come the third delivery, eyewear. The designer said that Simply Vera is “ageless” and “swings both ways,” her inspiration of the line came from dressing her two daughters and herself. The fit is more forgiving than contemporary lines, and sizes range from 2 to 16, or small to extra-large.

The product delivers edgy fashion at the moderate level, with “Vera-isms” like tulle detailing, roses and ruched belts — “things that have become our signatures,” in Wang’s words — evident throughout the dresses, coats, silky tops, shoes and scarves. A brocade car coat will retail for $138 and a silky dress goes for $128, while most of the line will sell for $30 to $70. From the preview it looks very promising already, even though there are a roster of other designers collaborating to create “cheaper” lines, I don’t mind it. I can’t wait to see the full collection. via WWD.