Look at the picture above, see anything wrong with it? At a quick glance one would simply see to two Baby K’tan items, but looking at the item covers for a little bit longer you will notice the white woman has a man behind her while the African American woman stands alone. The item with the African American woman is also priced lower than the item with the white couple. Many people were disgusted by the companies marketing of the two women and took to Twitter to vent.
After the big backlash, Baby K’tan posted a response on their blog explaining the controversy saying:
1) We have a total of 5 different products, each featuring a different image on the front of the packaging. One box has the Caucasian couple on the front, and the other four boxes have individual mothers with their babies on the front (including African American and Caucasian women).
2) The Baby K’tan product featuring the African American woman is from our organic line which should actually be priced higher than the other product displayed.
3) The couple considered to be Caucasian is actually in fact an international couple, featuring a Caucasian mom and a Hispanic dad.
Our company was built and has prospered because of our focus on diversity and inclusion. We wholeheartedly reject any false, unfounded and baseless claims of discrimination as depicted in the above misrepresentation. We here at Baby K’tan fully support exposing any unfair and inaccurate stereotypes, racism and/or discrimination wherever it may exist.
We plan to continue including diverse parents, both individually and as couples, throughout our images. In fact, we are proud to have such wholesome and loving caregivers as the faces of our company.
Do you still think the company was wrong for their packaging?
Photo Credit(s): Twitter