Hennessy’s “Never Stop. Never Settle” campaign is off to a running start in 2014. Yesterday (Feb. 2), while Seattle Seahawks fans were celebrating a Super Bowl victory, the liquor brand hosted a star-studded bash for the third anniversary of “Never Stop. Never Settle.,” which explores the journey and history of Hennessy.
Celebrity guests included Jay-Z, Beyoncé, Busta Rhymes, Bow Wow, Luke James, Tyson Beckford and more. Kelly Rowland and Nas hit the stage for special performances and the latter also treated his VIP guests to a signature drink: the “Hennessy Big Apple.”
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