Last year, Cheerios received equal amounts of backlash and praise for a commercial that happened to star a biracial family. During the heartwarming TV spot, a curly haired “Gracie” inquires about the heart benefits Cheerios offers before pouring a bowl of it over her dad’s chest (i.e. his heart).
Despite hateful Nazi and racial genocide references, the company is bringing back their “modern family” for a Superbowl ad. This time, Gracie responds to a huge family announcement by negotiating her way to a new companion.