Can you explain Proctor and Gamble’s “Try It and Love It” campaign?
Proctor and Gamble has products all throughout your home that people aren’t even aware that they’re all the same company. When P&G and I sat down and met about a year ago, I was in shock that they’re products I either grew up with and have been using my whole life. For me it was a very easy decision to work with P&G on this program because all of the products that they have I’m a fan of, like Gillette Fusion ProGlide. It glides on your skin, for me it hasn’t created any razor bumps. It’s just something I’ve gone to trust, same thing with Febreze stick and refresher kit. My buddy’s come over on Sunday and we smoke cigars. When they leave I want the smoke to leave with them and that’s where the Febreze stick comes in. When we sat down and they told me what they represent, I was like “okay this is a no brainer because I use these already.”