The attack on bullying gets real with the help of J.Ryan La Cour and Brenn Colleen. The Be You Campaign was born after Cour and Colleen viewed a documentary about several different people and the extreme adversities that each had overcome. Cour and Colleen became overtly inspired and compelled to deliver the message “individuality is sacred“. What better way than with pictures and celebs. With the help of photographer, JB Jakubek, the Be You campaign took off.