Target isn’t reeling from the Yoncé effect like the rest of the human race. The retailer chain refuses to sell Beyoncé’s record-breaking visual, self-titled LP because it hit the digital ground first and could have a poor impact on in-store sales.
“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokeswoman Erica Julkowski told Billboard.
She adds, “While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album ’Beyonce.’”
Beyoncé was a surprise delivery from the 32-year-old songstress on Friday, Dec. 13, at 12am, packed with 14 new tracks and 17 music videos.
“I see music. It’s more than just what I hear,” Bey said in a video, breaking down the concept, on her Facebook page. “When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion. A memory from my childhood. Thoughts about life. My dream or my fantasies. And they’re all connected to the music. And I think it’s one of the reasons why I wanted to do a visual album. I wanted people to hear the songs with the story that’s in my head, ’cause that’s what makes it mine. That vision in my brain is what I wanted people to experience the first time.”
It has since reportedly sold upwards of 800k on iTunes in the first three days of its release.