Solange Takes Fashionista Skills to PUMA as Art Director and Creative Consultant

Posted by on Nov 22, 2013

solange-announced-as-puma-art-director

In case you needed another reason to be obsessed with Solange, we’ve got great news. The fashion forward singer will take her creative skills to Puma as their Art Director and Creative Consultant. We’re not sure how this jack of all trades will design, sing, run a label and be a mother simultaneously, but we can’t wait to see her quirky sense of style reflected in some fly foot gear.

Earlier this week, the 27 year old uploaded the above preview of the “Girls of Blaze” sneaker collection, which she helped design as a way of unveiling the big news. Check out her message to fans below.

“After years of art directing my own projects and visuals (music videos, photo shoots, album artwork, web content ect)…..I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!! It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies. Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic’s to present “GIRLS OF BLAZE” inspired by the sights and sounds of Brazil. I couldn’t be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. The This has been a dream job, and the ride has just begun!”

Photo Credit: Solange’s Instagram

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