Nas Backs ThirdLove, a New Bra-Fitting App

Posted by on Aug 16, 2013

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Can’t find the right fit? Leaving the store empty handed because they didn’t have “your size?” Or how about when you see those “cute” little bras that you shy away from once you realize it’s not made in your size? A solution is on its way.

Backed by Nas and Macklemore, ThirdLove is a new vertically integrated fashion brand. The shopping app’s computer technology helps consumers buy apparel that fits them best. Launching this fall, it will first be available to the U.S. market targeting intimate apparel.

To do so, ThirdLove uses two-dimensional photos to calculate a user’s precise measurements and shows styles that meet their exact fit and needs. Using in-house product designers they are steadily adjusting fits based on data collected from people of all shapes and sizes, and will offers more than two times the number of bra sizes versus traditional brands. Simple and secure to use, it offers personalization, visuals of models similar to your body type and customized apparel by color and design details.

What do you think, Vixens? Do you trust an app to choose your next bra?

—Kandice Lawson

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