Budweiser has recruited Rihanna for their “Made for Music” campaign alongside her Roc Nation manager Jay-Z. The global ad strategy will run in 85 countries, in the form of TV ads, limited-edition beer packaging and sponsorship of the artist’s concerts.
Two commercials, both directed by Mark Romanek, have already surfaced. Rih Rih’s ad features her new single ‘Right Now’ where the bad girl is seen getting ready for a show and leading a fashion shoot. Jay’s features ‘Public Service Announcement’ off The Black Album.
Press play after the jump. -Alley Olivier