Pepsi and Beyoncé Launch ‘Dance for a Chance’ Contest

Posted by on Jul 3, 2013

beyonce pepsi campaign

Beyonce’s “Live For Now” Pepsi campaign is plastered across billboards and television screens everywhere. The 30-second clip, which brings together versions of the singer throughout her career to the tune of “Grown Woman” is infectious…and the execs at Pepsi have taken notice.

Starting tomorrow (July 4), the soda giant will launch “Dance for a Chance,” a contest in which fans submit 10 second dance videos inspired by the commercial. The best of the best will be chosen to participate in a super fan music video directed by Bey’s choreographer Chris Grant as well as a chance to be V.I.P. guests at the “Mrs. Carter World Tour” stop at Barclays Center on August 4.

“Dance for a Chance” is part of Pepsi’s Iconic Summer Program which merges cultural icons, events and prizes. Click here for your chance to meet King Bey.

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