Rita Ora Joins Madonna’s ‘Material Girl’ Brand

Posted by on Jun 12, 2013

Rita Ora and Madonna

Rita Ora is following in the footsteps of bestie Cara Delevingne with a modeling gig of her own. The Roc Nation princess has just been announced as the next celebrity spokesperson for Madonna and daughter Lourdes’ fashion line Material Girl.

There have been whispers of a collaboration since May although Ora and Madge didn’t meet until June at the Chime for Change concert. Rita succeeds former “Material Girl” reps Kelly Osbourne, Taylor Momsen and Georgia May Jagger.

“Joining forces with Madonna & Lola! It’s Official Ritabots—I’m the new face of @MaterialGirl. #thisisamoment for me #icon #mymuse #argghhhhh #yeeeeaaahhhhhhh #excited,” the British songbird recently shared on Instagram.

In a joint statement, both Madonna and Lourdes shared the same excitement for collaborating with the “R.I.P.” singer. “Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street—she’s a magnet! This is what the Material Girl brand is all about!”

Photo Credit: Rita Ora/Instagram

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