With progressive technology comes new ways to steal our attention. Enter: Vine, the video sharing app that allows users to create six-second looping clips. In recent weeks, this tiny square on our iPhones has become a go-to while out hanging with friends, brainstorming innovative marketing ideas (hi, NBA!) and everything in between. We’re not kicking Instagram to the curb just yet, but sharing life in motion has become our latest obsession. Click through the next pages to see why Vine is so addictive.