Nelly’s love of buxom ladies brought us Apple Bottom Jeans amidst a wave of other urban brands, including Pepe Jeans, Enyce and Rocawear. Although the craze has died out for mainstream audiences, these companies still employ a bevy of beautiful ladies, otherwise labeled as “urban models.”
Unfortunately, the stigma that comes with working for an African American-focused retail company still stings. In an interview with VLAD TV, the St. Louis Lunatic hopes that consumers can accept all models as equal regardless of the company they represent.
“At the end of the day, it’s still modeling. It’s a different type of modeling [...] but it’s not a high-end form of modeling,” he told the site. “When Hugh [Hefner] first started Playboy, some people frowned upon it but then Playboy became a part of America. Everybody went to Playboy mansion parties: politicians, members of clergy, movie stars. It didn’t mean that everybody thought it was right. It’s kind of like alcohol. Everybody didn’t appreciate alcohol when it first came out. Then, it became the American way.”
Although Nelly’s explanation is a bit confusing, this does pose an interesting question about the way we compare expensive versus affordable brands and the women that endorse them.
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