The influence of pop culture on young girls is more mainstream than ever before. A recent study conducted by Dove revealed that “when girls quit or avoid sports and other activities because of poor body image, they could be missing out on valuable benefits that can stay with them for a lifetime.” Although 807 Canadian girls agreed that participating in sports cultivates self-confidence and friendships, 6 in 10 of them will quit because of insecurities.
The beauty brand is upset with the stats and is fighting back with Girls Unstoppable, a social justice campaign created to spark conversations about the importance of a positive self image. The campaign launched large 3D billboards in Toronto with eye-catching statistics and a call to participate, but women all over the world are encouraged to use the #girlsunstoppable hashtag on all social networks to share positive stories and spread the word.
Visit facebook.com/dove to learn more about the campaign.