As hip-hop continues to live in the “straight to Internet” music video age, artists are finding it tougher to make events out of their visual releases. The budgets are smaller and the viewers’ attention spans are shorter.
You can blame the music industry, the influx of amateur quality vids flooding Youtube every minute, or the Internet itself. However, pointing fingers won’t change a thing—but true music aficionados can breathe a bit easier knowing that veteran directors like Benny Boom are determined to make sure it’s still “quality over quantity.”
This past Tuesday (Mar. 2), Nicki Minaj released her Lil Wayne-assist
Read the full interview here.