In union with the 2013 WNBA Draft (Apr.1), the premier women’s basketball league will not only usher in a new batch of young talent, but also reveal a fresh symbol to embark on the brand’s new identity and “reflect how far the level of play has come in 16 years.”
As the league heads into its 17th year of ball, team uniforms designed by Adidas for the 2014 season will include the “orange-and-oatmeal color scheme” (that matches the game’s basketball) instead of the slanted red, white and blue staple
To honor this change, fans of the league will have the opportunity to engage in the viral launch of the “I Am Logowoman” campaign, celebrating all player’s since the WNBA’s inception.
In a press release, Chicago Sky forward Swin Cash says the new logowoman celebrates “the trailblazing work of the WNBA, but also past, present and future players. Like our players, she’s sleek, smooth and ready to ball.”
Spectators can check out logowoman in action May 27, 2013 as the association and ESPN extended their contract to 2022.