From Styleblazer–Swedish retailer H&M is planning a U.S takeover, of sorts. According to WWD, “the fast-fashion giant unveiled 40 U.S. stores last year and wants to surpass that number in 2013.” Although H&M U.S President Daniel Kulle is keeping mum about the exact number of projected stores, he did reveal 10 new location, which includes the Roosevelt Collection in Chicago; Union Station and The Shops at Georgetown Park in Washington; the French Quarter in New Orleans; City Place in West Palm Beach, Fla., and the Waikiki Business Plaza in Honolulu.
There is also big plans for two previously announced Manhattan store. The store at 589 Fifth Avenue and 48th Street will boast 57,ooo sq ft, H&M’s largest in the world, and will be “elegant and sleek, more like a high-street store,” Kulle said, to WWD. The other location 4 Times Square store will have a “full-on party atmosphere.”
The company’s aggressive take on branding is to cast a wide net to attract all potential clientele. “We’re a democratic brand and want to show the world that everyone has the possibility of coming [to our stores, whether they are] the Fifth Avenue customer or the value customer. We’re aiming for many different types of customers, a broad base.”