Kendall and Kylie Jenner, younger siblings of the reality TV Kardashian clan, are working with PacSun for a 26-piece spring collection. According to WWD, the designs won’t steer far from the brand’s laid back West Coast feel. “We wanted to go with something a little more California fun, summery…for our first line and wanted to be able to build from there,” says Kendall.
Pieces include button downs, chiffon tops, graphic tees, high-waisted shorts, dresses, jackets, bandeaus and scarves. With plans to expand the brand over the next 2 to 4 years, the Kardashian Kollection has some friendly competition coming its way. “We see them entering the sweet spot of our target customer, and we look at building a brand with them, not just creating a moment,” said Gary Schoenfeld, president and chief executive officer of PacSun. The Kylie and Kendall collection launches today at 644 PacSun stores and will be priced from $24.50 to $79.50.
Vixens, are you keeping up with Kendall and Kylie? Click through our favorite pieces on the next page.
Photo Credit: Kevin Winter, Getty Images/Donato Sardella