Beyoncé released her newest Pepsi ad: a brightly colored, Andy Warhol-inspired Pop Art ad. Shot by Patrick Demarchelier, the campaign features the singer making silly yet fierce faces while rocking dark black eyeliner, hot pink lips, blue eye shadow and neon yellow hair.
After signing her 50 million dollar deal with the beverage giant last year, B is serving fans with one of the most celebrity driven and interactive marketing campaigns to date.
“Pop Art inspires me to Live for NOW,” Beyoncé wrote on the Facebook post.
This ad is just a small part of the campaign which is set to roll out continuously throughout the year. Fans can expect sponsored concert shows, Pepsi cans barely the megastar’s face and more ad desgins created by Queen B herself.
Chief Design Officer Mauro Porcini at PepsiCo, said, “Beyoncé and Pepsi truly achieved the ‘Pepsi Effect’ with this collaboration. It was a joy to discover Beyoncé’s current passion for Pop Art, and together make it come alive in a very contemporary way.”
This unique campaign is one to watch.