Beyonce Talks Super Bowl and Her Brand Power in GQ Magazine

Posted by on Jan 10, 2013

Beyonce GQEven though an anonymous source leaked the pleasantly sinful Beyoncé cover a few day ago, GQ still has one up on its haters: The Beyoncé cover story (and a set of steaming hot photos of the #Beyhive leader in football-esque threads and almost nothing). In it, a 30-year-old King Bey details her newfound focus and ability to, well, do whatever the hell she wants at this point. As she preps for the release of her self-directed (and produced) HBO documentary and highly anticipated Super Bowl halftime show (and incredible run during the first quarter of 2013, for that matter), the mother of 1-year-old Blue Ivy spills on why she’s perfect for the job.

“One of the reasons I connect to the Super Bowl is that I approach my shows like an athlete,” she tells the mag. “You know how they sit down and watch whoever they’re going to play and study themselves? That’s how I treat this. I watch my performances, and I wish I could just enjoy them, but I see the light that was late. I see, ‘Oh God, that hair did not work.’ Or ‘I should never do that again.’ I try to perfect myself. I want to grow, and I’m always eager for new information.”

Little known fact? You can’t outwork this Carter. Fifteen-plus years in the game, sixteen Grammys, the “perfect” family unit and snagging one of the biggest branding deals any artist has ever seen have pretty much locked in her legendary star power. Yet, she still has difficulty processing her branding powerful from time to time. “I now know that, yes, I am powerful,” she says. “I’m more powerful than my mind can even digest and understand.”

That doesn’t stop her from running her own show, especially independent from men.

“You know, equality is a myth, and for some reason, everyone accepts the fact that women don’t make as much money as men do. I don’t understand that. Why do we have to take a backseat? I truly believe that women should be financially independent from their men. And let’s face it, money gives men the power to run the show. It gives men the power to define value. They define what’s sexy. And men define what’s feminine. It’s ridiculous.”

Read the full cover story here.

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