Miami Heat baller Dwyane Wade is taking his off the court talents to a fashion rack near you. Wade recently signed a deal with Chinese athletic company Li-Ning to begin a fashion collection entitled “WADE.” The first project under the brand will be a sneaker line.
Dwyane tapped shoe designer Alejandro Ingelmo, known for his futuristic designs, to collaborate on the footwear. Dwyane’s giving all his fashionable input to ensure the line is perfect. “He’s already given me some guidelines and things he wanted out of the shoe,” says Ingelmo. “It’s a collaboration, it’s an open conversation between us.” Fans will get a first look at the collection that’s described as having a “lux feel” this coming February during Mercedes-Benz New York Fashion Week.
What do you think of D-Wade launching a fashion line? Should he just stick to basketball?