VIXEN: How did you get to the place where you wanted to start your own business?
TARA RAZAVI: On some level, I always knew that I was going to have my own company. If you asked me my goals when I was a kid, it was never simple. I either wanted to win a gold medal in the Olympics for swimming or be the first woman president; I wanted to be the first female president until like high school. I always had some huge, huge, huge goal in mind. When I was working for companies, I realized that I had my own way of doing things. I can’t keep complaining about the other way people do stuff, I got to just start it on my own company, take my own responsibilities and everything that comes with it, but with that I get to make my own rules.
You know the stigma of being a female boss. Do you ever feel like you’re being “bitchy” while you’re working?
To be honest, I’ve always been so focused on my career in a way that it’s almost been blinding. In the beginning, I really didn’t even know I was a bitch. Until some years into it, my friends and closer clients would make fun of how people are scared of me, then that’s where I took notice. I went through phases where I’d be a little nicer, but at some point you just realize it’s not about bitch, it’s just about the work. If you take me as being a bitch, that’s on you
You partnered with a slew of women on projects. Which female artist or model have you seen work the hardest?
The obvious answer is Jennifer Lopez. She was involved in every meeting we had, she was involved in every conversation, she was on set on time, very professional, and it was her first video she had done in a while. Our call time was at 6 in the morning or something and her first take was one of the best takes of the day. That was a moment when I was like, This is where you see professionalism at its greatest. To be a woman in this industry and to attain some kind of notoriety, you can’t just be lazy about it. Somehow some way, whether you work really hard or whether you’re quote-unquote “bitchy” about it, I think that they’re all really hardworking. Sometimes as a woman, unfortunately, people don’t want to necessarily give you your credit. They don’t understand: why is she there or how is she there? They’re looking for some other type of reason other than that she works hard. You have to work so much harder so that they can’t find another reason. You have to be that way as a female so that you really don’t get questioned and you can just focus on your work.
Do you remember a time when you were kind of like, ‘I don’t have to prove myself. My work speaks for itself’?
In the beginning when I would find myself in meetings or calls, I would suggest things and people wouldn’t pay it that much attention, then someone else would suggest it and they’d say that’s a great idea. It was almost comedic at times. That part, I’m not going to lie, was a little frustrating for me.
As a moving and shaking businesswoman, what’s your style on a daily basis?
I used to be on set all day in heels. That’s just a personal thing. I don’t really think you need to wear it to prove anything; I love high fashion.
I like Gucci ‘cause they’re classic. I love Alexander McQueen because of they straddle the fence pretty well. I like Versace, but sometimes I think they push it a little too much for my taste. But for real, I have a pair of Aldo heels and every time I wear them people are like, ‘Oh my God, where did you get those?’ It really doesn’t matter what color the bottom of your heel is. It depends on the heel itself, and the look and the color.
Your lifestyle is constantly on-the-go, so how long does it take for you to get ready?
I don’t spend that long getting ready, but I’ll spend 30 minutes just looking through an outfit honestly. I never like to pick out an outfit the day before; I want to wake up in the morning and see how I feel that day. I just walk in my closet with my array of clothes, stare and just decide.
So super effortless?
Yeah, it’s almost like meditative to me. People wake up and do yoga; I wake up and look at clothes.