Beyoncé and Jay-Z filed an application earlier this year to trademark the birth-name to their first born, Blue Ivy (she was named after a tree in Croatia), but their plans to own rights have been derailed by the U.S. Patent and Trademark Office.
A wedding planning company in Boston, Blue Ivy Events, run by owner Veronica Alexandra has already been using the name for some time now. The Carters were attempting to avoid their prematurely famous daughter from commercial advantage and exploitation considering their star power, while some reports claimed that the couple wanted to start their own line baby clothes and products.
Alexandra defended her company last week in court and won the case but reassured the media she still “highly respects” Hov and B. ”I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually.”
Considering that Baby Blue has claims to Ruthie Davis sneakers worth $800, possibly in the near future, potential fashionistas of the toddler set can still get inspired by hip-hop’s most awesome baby.–Carmen Shardae Jobson