The Queens femcee, in partnership with Elizabeth Arden, will debut her new fragrance “Pink Friday” nationally this month.
“We are very pleased to partner with Nicki Minaj as she introduces her debut fragrance, Pink Friday,” said Kathy Widmer, Executive Vice President and Chief Marketing Officer of Elizabeth Arden. “We believe this fragrance beautifully reflects her innovative and creative spirit, and we look forward to a long and rewarding partnership with her.”
The fruity vanilla scent is said to be “an exhilarating scent that ignites beyond the senses.”
Pink Friday’s bottle, which was designed by Lance McGregor of Paul Myers and Friends, features Nicki’s signature pink hair and lips.
She explained that her new fragrance is a new extension of her creativity.
“Pink Friday is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman,” she said. “I know my Barbz will connect with and appreciate each aspect – from the name, to the outrageous bottle design, to the vibrant colors that create their own song. Pink Friday shows off my personality and style; it’s exciting to express my voice through another dimension. I was involved in every aspect of the decision-making process – it seems easy because I always get this feeling inside: I know if something is right or wrong. Each detail needs to ‘wow’ me or it is not an option; that’s my way of composing perfection.”
The scent will start out priced at $22 and top out at $59.–Stacy-Ann Ellis