Vixen Chat: Jackie Paul Talks Online Boutique ‘PURE Addiction’ and ‘Basketball Wives’

Posted by on Jun 1, 2012

How did PUREaddiction get started?
I was originally going to franchise Teresa’s store Taste in Colorado. We were having problems finding a commercial space and then the economy crashed. After consulting with my marketing group, we decided to utilize my technical background and try online. I felt like that was the best way to go considering I am a full time mom that needs to be accessible for my children.

How did you end up partnering with Bow Wow’s mother Teresa Caldwell?
Teresa and I have been friends for awhile. After deciding that opening a franchise store was no longer an option, her and I discussed partnership after she closed her store in Atlanta. Now, all the items that were featured in her store can be found on shoppureaddiction.com.

How are you able to juggle being a basketball wife, mother-of-two and the owner of a online boutique?
Because everything is done online, I am able to pretty much work from home. I oversee everything that is involved with the business. If there are customer service issues, issues with shipping or anything concerning the business, I am constantly receiving emails and updates to find a resolution. Having a business online allows me to be hands-on with my family, and because of that, I am available to coach my son’s basketball team and catch a red eye to watch my husband play.

Do you have any projects in the works or any new business ventures?
I don’t really have any new projects in the works however, I am putting a lot more energy into marketing for shoppureaddiction.com. With the constant movement of social media, I always have to be on top of what’s current.

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