Virgin Atlantic Airways, in conjunction with bareMinerals, is launching a new lipstick this spring in honor of its new re-designed Upper Class cabins. A fitting name, the new lipstick is called Upper Class Red and is supposed to be long-lasting for long flights.
A sample of Upper Class Red will be given to passengers in the Upper Class Dream Suite on the first flight from London to New York, where stewardesses will be wearing the lipstick as well.
“Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody,” Virgin Atlantic Senior Spas and Grooming Manager Rebecca Creer said earlier this week in a press release. “With the launch of Upper Class Red, one of Virgin Atlantic’s most iconic attributes is finally being made available to passengers. Meaning one swipe of this color is all you need to create a classic and timeless look–something our cabin crew can certainly vouch for!”
Virgin Atlantic isn’t new to fashion/beauty. The airline has its own style magazine and has held fashion shows for its uniforms. Last April, it even released a pair of red shoes called “Dorothy.”
In a few weeks, the lipstick will be available for purchase for $16 on Virgin Atlantic flights and at the Virgin Clubhouse Spa at Heathrow, Gatwick and New York JFK airports. The airline plans to later expand to cosmetic and department stores.
Vixens, would you cop?