Fashion designer (and godmother to brides-to-be) Vera Wang will debut a 74-piece cosmetic line exclusively with department store Kohl’s. Dropping in April, the line will include rich lip colors and eyeshadow duos as well as skincare products like the Illuminating Concealer and Soothing Balm.
Wang tells WWD, “It completes my Kohl’s universe. Also, a pop of color is such a gorgeous way to let your natural beauty shine through. It’s the ultimate accessory.”
The lifestyle and beauty chain currently houses Simply Vera Vera Wang, a clothing collection that includes handbags, footwear, home goods and more. Reasonably priced, the must-have items range from $16.50 to $39.50, catering to the everyday beauty lover and completing her brand under the Kohl’s umbrella.
Veronique Gabai-Pinsky, global brand president of BeautyBank at Estée Lauder says: “Vera’s approach to beauty is very much in line with her approach and aesthetics in fashion. It’s about enhancing a woman’s natural beauty by creating a perfect skin canvas, and then allowing the woman to express her personality and embellish through color. The Simply Vera Vera Wang Cosmetics collection gives her the platform and the opportunity to connect with them even further by completing the full Simply Vera Vera Wang lifestyle experience for them at Kohl’s.”
Vixens, will you be snatching up the new beauty line?