Founded in 2002, Rocksmith clothing is the couture of streetwear. Rooting back to a DJ crew in Tokyo, the brand creates the perfect blend of Japanese and New York City nightlife. Equipped with futuristic cuts, fabrics and designs the menswear line is for every music lover that loves style. The brands most recent collaboration with the Wu-Tang Clan has sparked a peak in the urban line. VV caught up with Rocksmith to talk about their latest success and upcoming projects.
Check out the interview below.
Why did you guys choose to collaborate with Wu-tang?
The brand has always been kind of like a music brand if you look at our past stuff we’ve always done hip hop inspired pieces so it was kind of like a mutual love for both brands Wu-tang is like the most respected hip hop brand as far as the logo effort. The opp came to us and we took it!
What’s the theme behind the ninja motif?
It actually came from a slogan “what’s good my ninja” we used to use around the office and then we wanted to brand our sports team like the ninjas. So it’s like us branding our sports team the ninjas.
How has the store been working out for you guys?
The stores been really good. It’s a place where you can see the whole collection and marketing wise it’s great because we get a lot of people to come through just to see the platinum Wu-tang plaques or do interviews like Sucka Free did something with us.
Who has the most impact on the creative concepts for the brand?
It’s really a collective effort. We have two main designers. Erik does a lot of the graphics and Kenshin does cut and sew. An idea will come from any of us like I think we should flip this or change that and then we’ll all go to the table, let them design it and come back to us for feedback.
Take me behind the production cycle from concept to garment:
Cut and sew you have to produce a year in advance. We’ll start with that, A few of us will work on stuff that we like, inspiration pieces and go from there.
What in your opinion keeps a brand around?
The people. Once you lose your edge and what you started with you lose your core fan base. I think we have a good hip hop following, from rappers who like to wear our stuff down to kids who look up to those rappers and want to be like them.