Vixens, we know you’re busy gals. You work, go to class, hang out with friends, date the boo, raise the kids, run the company, and everything else in between! So, you certainly don’t have time to be worrying about your makeup moving, creasing, fading, and bleeding throughout the day. To ensure a face that stays beat through breakfast, the board room, Happy Hour, and date night – try a few of these simple steps.
1. Know Your Skin
Knowing and understanding your skin type is key to selecting products that will work best and last the longest. A woman who tends to be very oily, for example, will not benefit from foundations that boast radiance, luminosity, and a dewy glow; Nine times out of ten, you’ll be an oil slick by mid-morning! Regular consultations with a dermatologist will help you gain an understanding of your skin, especially as it changes throughout the years (and even season-by-season). Know your skin so that you can make the most out of beauty product selection.
You can’t expect to get the most out of your makeup today if you’re applying it to skin that still bears yesterday’s dirt and grime. Cleansing and gentle exfoliation are where it all begins. Removing dead skin cells and excess debris will give the skin a fresh new start. Clean skin is happy skin, and it does a better job of receiving and holding on to the skincare and makeup products that you apply to it.
Moisturizer is one of those things you just can’t pass up on if you expect to stay flawless from morning ’til night. Hydrate your skin with a lotion or cream suitable to your skin type. If you suffer from extremely dry skin, a rich day cream with spf may be your go to. Oily skin types may opt instead for a lightweight, mattifying lotion. Whichever you prefer, be sure that your skin is getting it’s daily dose of hydration via good skincare, so that your makeup doesn’t have to work twice as hard.
Just as we apply a base coat to our nails, or prime a wall before painting, the skin must be prepared as well. Foundation primers even out the skin and allow your foundation, powder, etc. to be applied more smoothly, stay true-to-color, and last longer throughout the day. Primers are the bridge between your skincare and makeup, and really help products to stay in place even hours after application. Please note that there are a variety of primer types, based on the area of your face you’d like to prep; foundation primers are for the skin, eye primers prevent creasing of shadows and help pigments appear more vibrant, and lip primers smooth the lips and prevent feathering.
5. Invest in Good Tools
Good tools are just as important of the products they’re used to apply. If you find that your makeup isn’t lasting very long throughout the day, it’s possible that you’re not using the right tools to put them on. I often hear women complain about the seemingly high price of professional makeup brushes, and certainly I understand this concern from a frugal viewpoint. But, from an artist’s perspective, I can honestly attest to the fact that quality brushes do most of the work for you, pack the product on more sufficiently, and can last for years on end if properly cared for. For good brushes on a budget, try brands like EcoTools, RealTechniques, and Sonia Kashuk. I’d also recommend adding a quality velour puff, eye lash curler, and set of anti-bacterial sponges to your kit.