Vixen Chat: La La Anthony and Loren Ridinger Talk ‘Motives by La La’ + Spring Beauty Trends

Posted by on Jan 17, 2012

Besties Loren Ridinger and La La Anthony decided to make beauty business their absolute pleasure. Joining forces to create Motives for La La, Loren Ridinger the the beauty line’s namesake believe they have finally nailed a collection that panders to women of color. The Black and Brown beauties of the world can now anticipate seven lipsticks, two eyeliners, two mascaras, five eye shadows, 12 lip shines, six blushes and one foundation quad that will pander to our varying complexions! The mineral-based products also cater to various skin types, from oily to extremely dry. VV caught up with the besties to get a scoop on the line which is set to launch in February. -Niki McGloster

VIBE VIXEN: Tell us about the photoshoot you’re doing for the line.
LA LA: We wanted to have photos to go with the launch and just show people how the makeup looks on skin. Also, we shot different models of all skin tones so that people can see it works for everyone, no matter what the complexion is. That’s the goal of the photoshoot and to see me in the makeup and how I look.

VV: What were your initial thoughts going into this venture?
La La: The common complaint you hear is that women can’t find foundation that matches their skin tone, so it was really necessary to find good foundations that matched people’s skin tone. What we did is create what we called a foundation wheel where there are like three or four shades in one wheel that you buy. You can mix [the shades] together to create the perfect shade without having to buy three or four different foundations. With this one wheel, you can match your complexion perfectly.

VV: Take us back. How did you become friends with Loren?
La La: We had so many mutual friends. Melo and myself are very close with Alicia and Swizz Beatz, and they’ve been very close with Loren and her husband for years. Kim Kardashian is also very close with her, and they’ve been friends for years. So all these people that kind of led us to them, and all these connections from different places. We would spend with our families [for Christmas], then at night, we all spend it with Loren and JR, her husband. Same thing with Thanksgiving, the next day we went to Miami and hung out with them down there. They’ve become a very important part of our extended family and its great to do business with someone that you’re that close with.

VV: One of the thing that’s often said is, ‘Don’t mix friendship and business.’ How well did you two work together?
LOREN RIDINGER: One of the things with La that I never seen with anybody else is that she is so motivated. She’s such a hardworking woman; she reminds me a lot of myself. She pushes me like, ‘Hey can we do this now? Can we do this now?’ Her enthusiasm is so contagious. It has been actually pretty simple. Of course, I tried to pull myself out of the deal-making part of it which is hard to do one when you’re one of the founders of the company. When it came down to whatever needed to be done, finalizing numbers and contracts, that’s where I put one of my vice presidents in charge.

VV: La La, it shows that you are truly, truly excited. How long have you had this idea in your mind to create a cosmetic line?
La La: I had it for a while. It’s so much involvement. Like I said, as I became friends with Loren, I just talked to her about my idea, and she said, ‘You know, there is void in the marketplace for that.’ She wanted to help me create that, and it just happened.

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