Rihanna’s cutting-edge style has earned the young pop star the opportunity to executively produce and star in a new fashion series for Sky Living HD. The Bajan gyal will be a part of a search for Britain’s next raw, undiscovered designer, and she’s personally picked Girls Aloud member Nicola Roberts to lead the challenge.
Over ten weeks, designers will be challenged by Rihanna and Nicola to create outfits for various musicians and celebrities. The final challenge for the winner will be to design a unique stage outfit for Rihanna’s Wireless performance in Hyde Park in July 2012—which will be a launching point for the new designers fashion career.
Rihanna says fashion is a huge part of who she is and why she’s joined the Sky Living team.
“I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today. I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
The series will be shown exclusively on Sky Living HD in summer 2012. Aspiring fashionistas can apply for the chance to compete here.