Idris Elba is the New Face of Smartwater

Posted by on Sep 7, 2011

Idris Elba

We all know that drinking water is a daily necessity, but now drinking it has become just a little hotter. Leading man, Idris Elba has taken over Jennifer Aniston’s slot as the new face of Smartwater and dare I say, being healthy has never looked this good.

Above is Elba’s ad campaign for the water brand, which will be shown in upcoming issues of Essence, Men’s Journal and GQ magazines. In it, he makes drinking water appear to be a necessary part of his chic daily routine, from the high-priced sportscar to his impeccably-tailored suit. The campaign is shot in black and white, giving it a classic feel, as well as really pushing the Smartwater brand, as the bottle is the only thing shown in color.

Mr. Elba is also up for two Emmy Awards: Best Comedic Guest Actor for The Big C and Best Actor in a Miniseries for his hit show, Luther. Tune in for the big show on Sunday, September 18th and see if he walks away with any awards.

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