If it’s one thing a Black woman doesn’t play about, it’s her hair. It’s no huge secret that we have become the go-to in all things hair, including wigs, weaves and extensions. What was once a taboo subject is now explained in great detail at dinner parties, clubs and gatherings alike.
Wigs and hairpieces have become a status symbol. If we’re honest, we have all dreamed of having our favorite celebrities’ down-to-there locks.
Even more interesting, the celebrity faces that now accompany those coveted bags of human goodness. Stars like Brandy and Vivica Fox have endorsed wig, weave and extension lines. Even before it was popular, legends such as Diahann Carroll and Beverly Johnson did the same. More recently, Lisa Raye debuted her new weave line at the Bronner Brothers Hair Show in Atlanta to much acclaim.
But what about the companies that don’t have the luxury of boasting a celebrity face or name? Take Constance Petty for example. In just a little over a year, she has grown Bella Dream Hair extensively with her elite celebrity clientele, over 10,000 followers on Twitter and most importantly, quality hair and wigs in an array of textures and colors. A black-owned company selling affordable hair? We’ll gladly invest.
But back to the subject at hand.
If my guess is correct, ordinary people don’t want to be pushed by celebrities to buy a product they have probably never used. Instead, they want to actually know if the product is effective and if the brand compliments them.
Are companies wasting their money paying celebrities to be the face of their products? As a consumer who are you most influenced by?