Earlier this summer when I first watched Kreayshawn’s video “Gucci Gucci,” I thought to myself this had to be a parody of some sort. From her doorknocker earrings, laced diamond medallions, bubble gum lyrics and the homemade quality video production, I swore this was a practical joke.
Unfortunately, the industry is serious. One day even I saw a tweet from Columbia Records publicizing a recent performance of the label’s new artist. Then I found out she was recently nominated for a MTV Video Music Award for Best New Artist, pitting her against Wiz Khalifa, Big Sean, Foster The People and Tyler, The Creator. Given this is a new artist category; the other candidates have many songs and production credits besides one homemade viral video. Not that I expect MTV to be the judge of “good music” when they have started to erase music videos from their programming a long time ago, but still.
Recently, Kreayshawn and her crew, White Girl Mob, found themselves back in the media involving the use of the N-word. In an interview with Complex magazine, the rapper addressed the criticism of her friend and fellow WGM members, V-Nasty and DJ Lil’ Debbie. Interesting enough, when Kreayshawn stopped by the Breakfast Club, Charlamagne Tha God showed her much more respect than he did Lil Mama, who he harshly criticized until she started to cry. During the interview, the Oakland native opened up about her sexuality, and her relationship with fellow rappers in the industry.
I would never say white people could not be apart of the hip-hop culture because that would be counter to what we already know. White DJs, emcees, b-boys, and graffiti artists have played an important role within the culture since its beginning. Besides, good music is good music. But music is a business, and like any other business, trying to find the balance isn’t always simple. Everyone has the right to consume music any way they please. It would be unfair to discriminate against race, lifestyle and gender roles when extending the token of who can participate and who cannot. So I can roll with a white girl rapper or group, but I just cannot get with Kreayshawn. Her image just does not seem authentic.
All hip-hop is not created equal. Hip-hop has always long-suffered from artists constantly portraying absurd and unrealistic images portraying a false lifestyle. The hip-hop culture itself has evolved since its humble beginning where now rappers have crossed many racial lines of acceptance penetrating into the white household.
Everything about Kreayshawn screams gimmick from her vernacular to her style of dress. Everything! Still I get disguisted because she is here and I still have to question, are we really serious?
Amidst all of the press, million YouTube views and misappropriation of the Black culture, my prediction is that she will not break any sales records. Are we ready for a white female rapper to finally cross over into the mainstream? Sure. But Kreayshawn is not the one. Although she’s been the talk of the blogs lately, she is overhyped. I have yet to hear her single “Gucci Gucci” on the radio, and everyone I know isn’t impressed by her lazy rhymes and annoying delivery. With her debut album projected to be released later this year, Kreayshawn is still going to be a flop. If only hype could be a sustainable business model, this time next year nobody is going to be checking for her. Forget going platinum, Kreayshawn will be lucky enough if she goes wood.
Drew-Shane Daniels is a Philadelphia based writer who offers his two cents on pop culture, lifestyle, sexuality and entertainment. His work has been featured on Global Grind, Soul Train and Clutch Magazine. You can also follow him on Twitter @drewshane.